To solve for these challenges, Forever Media turned to Automation Import Manager (AIM) to digitize and automate its network barter workflow. Forever Media became one of the first beta testers for AIM, using it to load all of its network spots and automatically post affidavits. AIM performed the lion’s share of the spot workload, enabling traffic to only have to perform a single check at the end of the day to ensure everything loaded well. As a beta tester, Forever Media also worked with AIM to construct various improvements and customizations, such as releasing updates early in the week instead of on Fridays to prevent any potential issues arising over the weekend.
Forever Media saw such a benefit to its workflow using AIM, that it also started to run other non-network barter spots through the software—simply because it made things easier. For example, when having to preempt an ESPN lineup due to a game, employees don’t worry about what spots were missed or need to determine which ones need a makegood. AIM automatically puts together a comprehensive record of what ran and what didn’t.
As Forever Media continues to launch AIM in new markets, Mr. Master’s customer service team has also been there to ensure set up is continuously quick and painless. For example, for every new launch, Mr. Master does the heavy lifting for Forever Media by getting the cart numbers from its staff and then completely setting up the job in the system on its behalf. In addition, Mr. Master handles any changes or additions for these markets every year, to reflect any amendments in Forever Media’s network barter contracts and to ensure everything is up-to-date in AIM in order to avoid any potential errors or problems.